Frequently asked questions
Answers about applying, building your campaign, and reading your numbers.
About partnering with Yonder
What is the Yonder partner platform?
It's where you manage your side of a Yonder partnership: build and edit your campaign, see how it looks to members, and track your campaign numbers. Access is by application.
What do Yonder members see?
Your campaign appears in the Yonder app as an experience. Members browse experiences, spend with you on their Yonder card, then choose in the app whether to earn points on that transaction or redeem points against it.
How do members earn and redeem points at my brand?
Two rates sit behind every campaign:
- Earn: points per £1 spent
- Redeem: the points a member spends to get a set amount off, with a fair-use limit per member plan
Your own rates are agreed with your partnerships manager, speak to them for different models.
Applying and getting access
How do I apply?
Fill in the two-step form at Apply to join. Step one is about your brand: who you are, what you sell, and how to reach you. Step two is your legal entity. Required fields come first on each step, with the optional ones grouped underneath — your phone number, average order value and Instagram handle are all optional, as are address lines 2 and 3. Your website is fine with or without `https://`. It takes a few minutes, and the form flags anything missing when you continue.
Can I talk to someone before I apply?
Yes. Speak to team on the homepage takes a few details — your name, email, phone, company, website and industry — and our partnerships team comes back to you by email. Applying directly is faster if you already know you want to join, and you don't need to do both. You can also email partnerships@yonder.com.
Why do you need my legal entity and registered address?
That's the entity Yonder contracts with and invoices. It's often different from the name you trade under, so we ask for both.
What happens after I apply?
Our partnerships team reviews the details you sent. We typically reply within three working days, by email to the address on your application.
How do I sign in? I never set a password.
There are no passwords. Enter your email at Sign in and we send you a six-digit code. Enter the code and you're in. Codes work once and expire quickly, so if yours has stopped working, request another.
I'm not getting the sign-in code.
Check spam, and check you're using the exact email on your application. The code only goes to a registered partner user. If it still doesn't arrive, email partnerships@yonder.com.
Can my colleagues get access?
Yes, but not self-serve yet. Email partnerships@yonder.com with their name, email and role, and we'll add them. They'll get an invite by email and sign in with the same six-digit code flow.
Your campaign
What's on the Campaign page?
A preview of your experience exactly as a Yonder member sees it, shown inside a phone frame. Three views:
- Detail: the full experience screen, as it looks while your campaign is live
- Coming Soon: the treatment members see before a campaign starts. Always shown as if the campaign hasn't started, so you can check it whenever. Points aren't usable during coming soon.
- Tile: the single card that represents your experience in the app's experiences list alongside our other experiences
Above the preview you'll see your live dates and, when it applies, a green Live pill.
How do I create my campaign, and update it later?
You build it yourself. On the Campaign page, press Edit campaign, supply your brand assets and details, then submit it for review. A Yonder manager checks it and publishes it.
Once it's live, the same Edit campaign button reopens the form with your current details already in it. Changes go through the same review step before they reach members, so your live campaign stays untouched until the new version is approved.
The whole form is submitted, not only the parts you changed. Whatever is in it when you press Send update for review is what gets published, so an image you remove is removed from the live campaign once your manager approves the update.
If you have more than one campaign, choose it at the top of the Campaign page before you press Edit campaign. The form fills in from, and submits against, the campaign you have selected.
You can have one draft open at a time. If you're part-way through changes to one campaign, submit that draft before starting on another. There's no way to throw a draft away yourself yet — email partnerships@yonder.com if you need one cleared.
What do I need to create a campaign?
| Field | Requirement |
|---|---|
| Brand summary | Around 100 words about what your brand offers, up to 800 characters. Write it in the third person |
| Logo | PNG or JPEG, up to 2MB. Any colour — we recolour it for you |
| Hero image | JPEG, PNG or WebP, up to 2MB |
| Lifestyle images | 1 to 5 images, JPEG/PNG/WebP, up to 2MB each |
| Product images | At least one, JPEG/PNG/WebP, up to 2MB each |
| Trackable link | The URL members tap from your campaign's call to action. Must start with https:// or http:// |
| Button label | Optional. The words on that call to action. Left blank, it reads "Book now" |
| A link to your Instagram profile, e.g. https://www.instagram.com/yonder/ | |
| Rough location | Free text, e.g. "Shoreditch, London" or "Online" |
| Anything else | Optional notes. Only your Yonder manager sees these |
Your brand summary is the description members read on your campaign. Write it in the third person — "Frive is a nutritionist-approved meal prep company" rather than "we are a nutritionist-approved meal prep company" — and we'll shorten it where a shorter version is needed elsewhere.
If you gave us an Instagram handle when you applied, the Instagram field starts filled in with it. Change it to any profile link you'd rather members went to.
The order you put your lifestyle and product images in is the order members see them in, and the first lifestyle image leads the gallery. To change that order, drag an image into the position you want — on a phone or tablet, press and hold it first. You don't need to delete and re-upload them.
To add an image, drop the file onto its upload area, or click the area to choose one. If an image is too small to look sharp on a phone, the form says so under it. You can still send it for review, but a larger version will look better. If you remove an image by mistake, press Undo in the space where the image was. It stays there for a few seconds.
Your logo can be a PNG or a JPEG. SVG isn't accepted yet. Whichever you send, we convert it into the single-colour version used in the app, so you don't need to prepare that yourself.
Your logo is shown on top of your hero image, and we recolour it to a single light tone so it reads against the photo. There's no need to supply a light or white version yourself. A transparent background still works best, as the logo isn't placed in a box or frame.
The Send for review button (Send update for review on a live campaign) turns on once every field that isn't marked (optional) is filled in. Your edits save as you go, and the bar at the bottom of the form shows when they last saved.
When you're editing a campaign that's already live, the button also needs something to differ from your campaign's current details - an identical copy has nothing for a manager to review. Notes in Anything else don't count towards that, because they never reach your published campaign. If a manager sent your changes back, this doesn't apply: you can resubmit even if you've put everything back as it was.
What happens when I send my campaign for review?
Your draft goes to a Yonder manager for review, and the form stays read-only while they look at it. You're taken back to the Campaign page, where a banner shows where your submission has got to. From there:
- Approved: your manager publishes it and it appears in the member preview
- Sent back: the Campaign page tells you it was sent back, with your manager's note if they left one. Make the change in the form and resubmit
You can't edit a draft while it's awaiting review. If you need to pull something back, email partnerships@yonder.com.
How are my earn and redeem rates set?
They're agreed with your partnerships manager as part of your campaign, along with any boost, so they aren't part of the form you fill in.
The Campaign page shows the rates members see. If those figures don't match what you agreed, or you want to change them, email partnerships@yonder.com.
Can I change my live dates?
Live dates are agreed with your partnerships manager and set by Yonder, not in the form. Email partnerships@yonder.com to move them.
Going live
When does my campaign go live?
On the dates you agree with your partnerships manager. Once your campaign is approved and that start date arrives, it's visible to members. Before then, members see the Coming Soon treatment.
If your agreed start date has passed and you still don't see the Live pill, email partnerships@yonder.com.
What's the Live pill?
A green marker next to your live dates confirming your campaign is currently visible to members. No pill means it isn't yet, either because your start date hasn't arrived or because Yonder hasn't finished its final checks.
Analytics
What am I looking at?
Member spend on your experience, for one campaign, over the dates you choose. Five figures:
| Metric | What it means |
|---|---|
| Total member spend | Total member spend on your experience over the selected dates. |
| Unique members | How many different members made at least one transaction in this period. Anyone who changed plan mid-period is counted as both a Premium and a Free member, so those two can add up to more than this number. |
| Avg spend per transaction | Total member spend divided by the number of transactions - a quick read on typical basket size. |
| Visits per member | Transactions divided by unique members - roughly how often each member came back in this period. |
| Transactions | Number of transactions in the selected dates. |
A member who made several transactions in the period counts once towards unique members, so visits per member is the figure that shows how often people came back during your campaign.
How often does it update?
Midnight, daily.
Why don't the figures match my own till or ecommerce reports?
They won't match exactly, and they're not meant to. These figures are directional: they count spend Yonder has matched to your experience, at the point we last refreshed. Your finance invoice comes from a separate reconciliation against the ledger, so the final numbers can differ slightly. We're working to bring this to the platform.
For anything invoice-related, go by the invoice, not this page.
What are Premium and Free members?
The two Yonder membership plans. Every figure splits by plan so you can see which members are driving spend.
One thing to watch: a member who changed plan partway through the period is counted as both a Premium and a Free member. So the two can add up to more than the unique members total. That's expected, not a bug.
It says no transactions in this period.
Either there genuinely weren't any in that window, or the window is too narrow. Widen the date range or change the grouping. A campaign that's just gone live will show nothing until its first matched transaction.
What is the Spend by location table?
If you trade from more than one site, we can split your figures by the postcode the card was used at, so you can see which of your locations Yonder is actually driving people to. It only appears once we've switched it on for a campaign — if you'd like it, email partnerships@yonder.com.
It covers the same date range as the rest of the page. Changing the grouping between daily, weekly and monthly doesn't affect it, because it's a total for the whole range rather than a trend.
- Members can't be added up down the column — someone who visited two of your sites is counted at both, so the rows add up to more than the total on the last line. The total is the number of different people, which is why it's lower.
- Unattributed is spend we matched to your campaign but couldn't tie to a postcode. It's usually a small amount, and it's shown so the rows still add up to your total.
- Payments taken on a phone at the table count towards the site the customer was sitting in, not as something separate.
Can I rename a location?
Yes. Click a postcode in the Spend by location table, type the name you use for that site, and press Enter. Clearing the box puts the postcode back. The postcode stays visible underneath so you can always tell two nearby sites apart.
Names are yours and only change the label — they don't move any spend between rows. If one of your sites shows up as two postcodes, naming them both the same thing will not combine them; tell us and we'll take a look.
Can I export the data?
Not yet. If you need a copy, email partnerships@yonder.com.
Can I see individual members or transactions?
No. Analytics are aggregate only. We don't share personal data about Yonder members with partners.
Commercial and invoicing
What does a Yonder partnership cost?
Commercial terms are agreed with your partnerships manager and set out in your agreement with us, alongside our Terms & Conditions. They're not shown in the platform. Email partnerships@yonder.com for a copy of yours or to discuss them.
How and when am I invoiced?
Invoices come from Yonder's finance team to the legal entity on your account, which is the registered name and address shown on your Account page. The figures on your invoice are reconciled against our ledger, so they may differ slightly from the directional figures on Analytics.
For invoice timing, amounts or a copy of an invoice, email partnerships@yonder.com.
The Analytics total doesn't match my invoice.
Expected. Analytics is a daily, directional view; the invoice is the reconciled one. If the gap looks larger than a rounding difference, send us both figures at partnerships@yonder.com and we'll check.
Where are my terms?
Linked in the footer of every page as Terms & Conditions, and referenced on your Account page. Together with the details you gave us when you applied, they form your agreement with Yonder.
Your account and support
How do I update my business or contact details?
Email partnerships@yonder.com. The Account page is read-only for now. It shows the details you gave us when you applied, and we make changes for you.
How do I get help?
Email partnerships@yonder.com for anything: access, campaign changes, analytics questions, invoices. If you know your partnerships manager, you can go direct to them.